Premium Raw-Coated Nutrition for Adult Dogs
PURE LIFE brings you a next-generation dry dog food that combines the convenience of high-protein kibble with the nutrient-rich benefits of freeze-dried raw lamb and kangaroo. Specially designed for adult dogs of all breeds, this diet provides complete and balanced nutrition while supporting muscle, joint, digestive, and immune health.
Crafted with 100% New Zealand-sourced meats, this formula is biologically appropriate, grain-free, and packed with wholesome ingredients that dogs instinctively crave.
- 🥩 High-Protein Animal Ingredients – Lamb & Kangaroo support lean muscles and vitality
- ❄️ Freeze-Dried Raw Coating – Locks in nutrients and enhances palatability
- 🌿 Grain-Free Formula – No wheat, corn, soy, or artificial additives
- 🦴 Joint & Mobility Support – Glucosamine and omega fatty acids naturally support joint health
- 🛡️ Immune & Digestive Health – Vitamins, minerals, prebiotics, and fibre for overall wellbeing
- 😋 Irresistible Taste – Dogs love the raw-coated flavour
- 🇳🇿 Proudly Made in New Zealand – Ethically sourced, premium quality
Lamb meal (equiv. to 49%), Brown rice, Chickpeas, Faba beans, Pea protein, Canola oil with mixed tocopherols & rosemary extract, Kangaroo gravy, Kangaroo meal (equiv. to 6%), Beet pulp, Freeze Dried Lamb Liver (equiv. to 2.3%), Sunflower oil, Salt, Vitamins & minerals (including calcium, phosphorus, potassium, magnesium, iron, copper, manganese, zinc, iodine, selenium, Vitamins A, C, D3, E, B1, B2, B3, B5, B6, B9, B12, choline), Flaxseed oil, Chicory extract, Fish oil, Taurine, DL-Methionine, Sweet potato, Carrot, Spinach, Coconut oil, Yucca Extract, Pumpkin, Emu oil, Kale, Broccoli, Tomato, Apple, Kelp powder, Yoghurt powder, Sumac, Chia Seed, Turmeric, Alfalfa, Cranberry, Blueberry, Rosemary, Parlsey, Green tea.
Feeding Guide
| Dog Weight | Daily Amount (grams) |
|---|---|
| Up to 5kg | 20–90g |
| 5–10kg | 90–160g |
| 10–15kg | 160–210g |
| 15–25kg | 210–320g |
| 25–35kg | 320–410g |
| 35kg+ | Add 100g per 10kg body weight |
- Transition gradually over 5–7 days
- Always provide fresh water
