Feline Natural: High-Meat Cat Food from New Zealand
Share
Nutrition is important to a cat's happiness and health. Feline Natural takes this to heart with a simple philosophy — “feed cats as nature intended”. Every recipe contains actual meat, organs, and important nutrients from New Zealand's sustainably sourced, high-quality ingredients.
Feline Natural, founded in New Zealand, makes cat food that mimics their nutrition. The company employs grass-fed beef, cage-free poultry, and fish. The natural goodness of whole-food sources is preserved in each dish without grains, fillers, or additions. Their idea is simple: real food, real nutrition, to maintain cat health as nature intended.
Feline Natural Nutrition & Product Range
Feline Natural provides nutritious meals for every aspect of cat wellness. In New Zealand, they use grass-fed meat, cage-free poultry, and sustainably fished seafood in their recipes. Each product meets cats' natural high-protein, low-carb needs with up to 98% meat.

The range includes freeze-dried treats that retain natural nutrients with minimal processing, canned meals made without gelling agents or fillers, and convenient pouch meals that offer the same wholesome recipes in an easy-serve format. Boosters & Treats like the Green Tripe Booster boost digestion, immunity, and coat health naturally.
Every Feline Natural recipe promises real food for real cats, promoting optimal wellbeing from whiskers to tail, without grains, artificial additions, or fillers.
How Feline Natural Compares to Other Cat Foods
It can be difficult and overwhelming to choose a cat diet from dry kibble, canned food, raw diets, and more. Feline Natural takes pride in providing whole-food nutrition made with excellent New Zealand ingredients to replicate what cats eat naturally. Feline Natural uses actual meat and little processing to maximise nutrient retention and digestion, unlike many commercial meals that contain grains, fillers, and additives.

Comparison Table: Feline Natural vs Other Cat Foods
|
Category |
Feline Natural |
Regular Dry Kibble |
Other Premium Cat Foods |
|
Main Ingredients |
Up to 98% real meat, organs, and New Zealand fish |
Processed meat meals, grains, fillers |
High-quality meats, may include fillers or binders |
|
Processing Method |
Freeze-dried or gently canned to preserve nutrients |
Highly processed and cooked at high temperatures |
Some use freeze-drying, others cooked or baked |
|
Moisture Content |
High (in canned and pouches), can be rehydrated |
Low — typically around 10% |
Varies — moderate in wet foods, low in dry |
|
Additives & Fillers |
No grains, gelling agents, or artificial additives |
Contains fillers, preservatives, and colourants |
Usually fewer additives but may include binders |
|
Protein Quality |
Premium, grass-fed, cage-free, and sustainable sources |
Often lower-quality or rendered protein meals |
Good quality, varies by brand |
|
Digestibility |
Highly digestible due to natural ingredients |
Often harder to digest |
Moderate to high, depending on formula |
|
Price Range |
Premium category |
Budget-friendly |
Mid- to high-range |
|
Unique Selling Point |
100% New Zealand-sourced, whole-food nutrition |
Convenient and affordable |
Balanced nutrition with some processing |
In essence, Feline Natural stands out for its transparency, ingredient integrity, and minimal processing. While it comes at a higher price point than conventional kibble, the nutritional benefits — from better digestion to improved coat and energy levels — make it a worthy investment in your cat’s long-term health.
Feeding & Transition Guidelines
To prevent digestive problems and help your cat adjust to new textures and flavours, switch their diet gradually. Taking gradual, steady stages makes transitioning from dry to wet or wet to freeze-dried easy and makes cats happier and healthier.
From Dry Food to Wet Food
- Days 1–3: 75% dry food, 25% wet food
- Days 4–6: 50% dry food, 50% wet food
- Days 7–10: 25% dry food, 75% wet food
- Day 11 onwards: 100% wet food
Tip: Warm the wet food slightly or mix it with a bit of warm water to enhance its aroma — cats are more likely to accept new food if it smells familiar and appetising.
From Wet Food to Freeze-Dried
Follow a similar 7–10 day transition:
- Begin with 75% wet food and 25% rehydrated freeze-dried food.
- Gradually increase the amount of freeze-dried food each day while decreasing the wet food.
- Once your cat is comfortable, you can serve the freeze-dried food dry or slightly moist, depending on their preference.
Tip: Always provide fresh water and monitor your cat’s stool and appetite during the transition. If they show hesitation, pause for a few days before progressing to the next ratio.
By transitioning slowly and patiently, your cat will adapt comfortably — and soon, they’ll enjoy the benefits of Feline Natural’s high-meat, whole-food nutrition with ease.
Dry Food → Freeze-Dried
A bigger jump in texture and moisture content.
- Start by mixing small, rehydrated portions of freeze-dried food into kibble.
- Gradually reduce kibble over 10–14 days.
- Extend the transition if your cat resists; the change in texture can take time.
Freeze-Dried → Wet Food
Useful if your cat prefers softer textures or you need extra hydration.
- Mix rehydrated freeze-dried pieces into wet food.
- Slowly increase the wet-food ratio to 100% over a week.
- Keep freeze-dried treats or toppers for variety.
Introducing Feline Natural as a Topper or Booster
If a full diet change isn’t needed, start by adding small amounts of Feline Natural Freeze-Dried Boosters on top of your cat’s current food.
- Begin with 10–15% of the total meal portion.
- Gradually increase to 25–30% if tolerated well.
- Ideal for picky eaters or owners wanting to upgrade nutrition without a full switch.
The Final Scoop on Feline Natural
Changing your cat's diet to Feline Natural is a commitment to their long-term health and happiness. Its nutrient-rich, high-meat formulas crafted from the best New Zealand ingredients give your cat the healthy nourishment they deserve. Feline Natural helps your cat eat how nature intended, with healthier digestion, a brighter coat, and more energy and vitality.
Ready to make the switch? Explore the full range of Feline Natural cat food at Petso and give your cat the nutrition they’ll truly thrive on.
For more pet care tips and updates, follow us on Facebook and Instagram — your next pet care inspiration is just a scroll away!